Joel Herbert

Helping Clients Analyze, Optimize their Web presence for Search Engines​

Is Your Website Optimized?

Who is BKLYN West Digital?

Brooklyn (BKLYN) West Digital is made up of a team of independent result-oriented, hands-on consults that specializes in multiple areas of digital marketing and media. We help our clients by identifying, analyzing, and work closely with its client’s stakeholders to optimize their brand’s online presence, while helping to build, drive, and redefine its digital marketing strategy, and continually optimize to boost search engine visibility (via Search engine optimization – SEO). We work with medium to enterprise-level companies with both direct to employee engagement, as well as in a consultant capacity.

The team I’ve often collaborated with is made up of Clinton Byrd (SEO Copywriter), Jeevan Katwaru, George Roa, and Bill Marks. Our ultimate consulting goal is simple as a seamlessly integrate into daily internal communication to expand and enhance our clients’ existing digital marketing efforts, and help drive the conversation.

What are people saying?

Kirs Britt

American Museum of Natural History​

Joel is an exceptional leader in strategy and especially in the area of digital outreach. His ability to quickly and effectively evaluate available information cut through the noise and determine a clear path of action is rare.

Robert Flenner

Conductor​

I had occasion to work with Joel over the past 6 months as a part of the Strategic Accounts team here at Conductor. Joel is a very thorough professional in his approach to Account Management.

Carrie Mantione

Oppenheimer Funds​

I had the good fortune of having Joel on my team at NYU. He is an insightful expert on mobile technology and digital strategy and possesses a unique blend of sales & business acumen, technical depth, and people skills.

SEO at work
Technology icon

TECHNICAL & CONTENT AUDITS

There are often technical reasons great content doesn’t get crawled or indexed by search engines like Google to show up on search engine results pages (SERPs). With a comprehensive technical audit of your website, you’ll be able to immediately understand what’s negatively impacting the site, take action to resolve issues and gain increased visibility on page 1 of search results.

A content audit systematically analyzes and assesses your content’s relative strengths and weaknesses against known and unknown (search) competitors.

digital strategy

DIGITAL STRATEGY

How are your competitors and you, acquiring customers?

It’s important to analyze all traffic channels: social media, search engine marketing (SEM), referral, email, and organic search to optimize to win overall competitors. All of these channels are essential to your success and should work in tandem. SEO is hard to predict results, but, if done right, you can reap the rewards.

Best Information Architecture

INFORMATION ARCHITECTURE

Often, it’s said that a big agency spend should be a thing of the past. And, we agree. We offer a small team of trusted advisers, but more than that, we work as an internal extension of your marketing and/or development teams and remain continuously on call and available. We believe in taking a consultative approach in helping to drive the results you need.