Work History

Joel Herbert's work experience?

Joel Herbert is an analytical, result-oriented, editorial-minded, omnichannel marketing expert. To-date he has acquired a Specialization (multiple-level) certification in Business Strategy and is exceptionally skilled in Technical & Content Search Engine Optimization (SEO). His objectives are to help brands analyze multiple data sets, improve the interoperability of disparate processes, engage in new technologies, and solve critical business problems while enhancing efficiency and profitability.

As Joel had spent a considerate amount of time “playing it forward,” working/volunteering with NGOs (CCR, St.Georges Church, Achieve Foundation, and Beyond Domain) and other small businesses that he felt it presented an opportunity to establish his consultant services, Brooklyn (BKLYN) West Digital.

Consultant - Technical SEO | Business Strategy​

  • Technical SEO Specialist
    Verizon Wireless
    Manage stakeholder relationship; develop project roadmaps and liaise with other teams on major technical improvements.

    Resolved several hundred bad status codes due to Knowledge Base and Support expiry page process.

    Continually conduct keyword analysis, optimize pages for new article releases to maximize visibility in search results pages.
  • SEO/SEM Manager (Consultant) 
    Mount Sinai Health System
    Executed routine technical SEO audits for the entire mountsinai.org, icahn.mssm.edu, and nyee.edu websites.

    Revamped the content writing process to include SEO review, in collaborated with copywriters.

    Introduced competitive and gap analysis into the content creation process, inform Information.

    Architecture (IA), and improve overall content strategy for all hospital service areas.
  • SEO Specialist (Consultant)
    Sentient (a W2O company)
    Conducted website audits, created IA (Information Architecture), and in-depth keyword analysis for pharma client’s sites: Rhythm Pharmaceuticals - Genetic Obesity, Blackthorn Therapeutics, Vital Therapies - Liver Disease, Spirosure, Analytics 4 Life, Boehringer Ingelheim (BI).

    Partnered internally: Content, Analytics and Development teams to present SEO and other marketing strategies to clients.
  • SEO Specialist & BA (Consultant)
    Bayer Pharmaceutical
    Authored Technical SEO Audit Requirements Documents that held agencies to top standards for search remediation recommendations.

    Advised and collaborated with partnering agencies, marketing, IT managers, and project management teams to implemented SEO best practices for website migration projects.

    Conducted comprehensive website audits for the newly redesigned Bayer's top consumer health sites: Claritin, Dr. Scholl's, MiraLAX, One A Day in partnership with Digital Consultants, Project Managers, Brand CDA teams.

    Subject Matter Expert (SME) on multiple Page Speed improvement projects: Lazy Loading, Cookie-free Domain, and AMP (Accelerated Mobile Pages) proof of concept.

    Trained Bayer’s Quality Assurance (QA) team on SEO tools and best practices
  • Business Analyst (Consultant)
    Toys-R-Us & Babies-R-Us
    Conducted stakeholders’ interviews: captured, analyzed, and authored business and non-technical requirements. re-platforming of their TRU & BRU Canadian websites.

    Managed vendor relationship on SEO technical website audit, write SEO website scripts, and work cross-functionally with Web-Experience team regarding UAT and QA.

Full Time - Technical | Account Relationship Management​

  • Director, Strategic Accounts
    Conductor
    Agency Business Manager responsible for all levels of engagement execution and product training: problem-solving and analysis, business development, relationship management, customer care as well as maximization and utilization of SEO platform by top agency partnership.

    Top Agency Partners: • iProspect • Micros eCommerce • GroupM • True Action • Accenture • Carat
  • Account Director
    Sybase 365 (an SAP Company)
    Negotiated complex contractual agreements, SLA, etc. while managing all points of mobile marketing P2P campaign #1 mobile messaging interoperability (SMS aggregation) company.

    Targeted major global content providers to utilize our messaging solution to reach customers on their mobile devices.

    Top Clients: NY Times • Ford Motor • Google Voice • Major League Baseball • SymCare (J&J Company) • Virginia State Lottery
  • Director, Strategic Account
    July Systems (a Cisco Company)
    Managed overall health of accounts with a specific focus on profitability (growth and retention), track KPIs, forecast product roadmap and provide best practices and trends.

    Top Clients: NBCU • Discovery Networks • RDS of Bell Media • CBS College Sports • WWD
  • Account Director | Velti USA
    Managed a team of Account Managers for a tier 1 mobile media and marketing agency, while collaborating with all teams; sales, marketing, engineering, and PM.

    Maintained and oversaw my own BoB; developed, implement, the launch of mobile sites and web applications, while strategically optimizing client's mobile SMS programs and overall KPIs.

    Top Clients: • IBM • Calvin Klein • Macy’s • Panasonic • Ford’s Lincoln-Mercury • TDI's Quick Lane • Anheuser-Busch's MGD 64 • Special Olympics

Full Time - Media | Sales & Relationship Management​

  • Sales Manager
    Worldlink Media
    Drove all facets of Direct Marketing advertising sales for national cable, regional sports networks, and syndication properties.

    Managed, mentored and trained a team of Account Executives, Planners, and Coordinators to achieve 114% (over $7 million) of goal year after year.

    East Coast liaison and overseeing partnership of all TV properties: Comcast Interconnects, TechTV (G4), CNN-E, FoxSports Syndication Brands: Studios USA, MGM/NBC, 20th Television, Carcey Werner
  • Account Manager
    MTV Networks
    I drove ad sales revenue by creatively targeting sponsorship opportunities to marathons/stunts via local insertions across MTV, VH1, and Nick at Nite.

    Additionally, consistently grew annual advertising sales revenue by 112+% across Nick and Nick at Nite.

    Top Clients: American Express | Genworth Financial | Dell | Glaxo Smith Kline | Novartis, Pfizer | Johnson & Johnson | Merck
  • Sales Planner
    MTV Network
    Promoted to Account Manager after just a few years as a Planner.

    Grew redundant, direct response ad sales revenue by creatively targeting sponsorship opportunities within high rated shows, via local ad insertions across: MTV, VH1, and Nick at Nite, while providing support to ad sales planning account executives.