SEO Services

What is Search Engine Optimization (SEO)?

SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results (SERPs).

Search Engine Optimization (SEO) can help to address many ailing issues your website faces, can help customers find your landing pages, provide you a competitive edge, and increasing relevant organic traffic (non-paid) to your site.

Are you in need of an inexpensive digital marketing partner to act as an extension of your in-house team and will provide you with the personal attention you need?

We work with business owner, entrepreneur, or consultant that sells products or services to consumers or other businesses and can help maximize your efforts via search engine optimization. A typical SEO audit may involve setting up, managing, and optimizing our client campaigns, and may include:

Keyword research
Conversion rate optimization
Develop article ideas and content calendars for clients
Develop and execute successful SEO strategies
Conduct keyword research to guide content teams
Review technical SEO issues and recommend fixes
Optimize website content, landing pages, and paid search copy
Direct off-page optimization projects (e.g. link-building)
Collect data and report on traffic, rankings, and other SEO aspects
Work with social media and PPC teams to optimize campaigns
Keep abreast of SEO and integrated marketing trends, to reward clients with recent SEO best practices

Why consider an SEO audit?

These FAQs can help to determine if you’re a prime candidate for an SEO audit:

Does it provide highly searched information that makes it easy for search engines to find?
Do your pages rank in top positions in search engine results (SERPs), and reward you with traffic that addresses your ROI?
Have you seen a significant decrease in your organic traffic and lead conversions?
Are you uncertain if your website is properly optimized?
Are your competitors outranking, performing better, even stealing your customers?
Are you comfortable with your search position, or have you seen a recent decrease in sales?
Need to just improve ROI, more growth, opportunities from your website?

What will be reviewed during a tech audit?

A technical audit will expose, analyze all technical issues negatively impacting the site will be analyzed and your team will be provided with actionable recommendations to help resolve them. These technical elements include but not limited to:

Crawling & Indexing – Crawling means that Searchbot looks at all the content, code on the page, and analyzes it. While Indexing means that the page is eligible to show up in search results. It’s also important to keep in mind that they are not mutually inclusive.
Mobile-friendliness – is primarily based on user experience (UX). With the majority of web consumption happening via mobile devices: smartphones and tablets, it is now a crucial factor in determining your online success.
Page Load Time – Our speed test improvement suggestions will give you detailed insights on how to improve your website speed. Details on what’s impacting Load Time and how to optimize.
Information Architecture (IA) – A website’s information architecture (IA) is based on content and functionality. It is the organizing, structuring, and labeling of a website. However, this is often overlooked when a website is at the design stage, hence a reason engaging an SEO is highly important.
Duplicate & Thin content – Duplicate content is content that appears on the internet in more than one place. Thin content is often an area debated by many SEOs, but can be defined as content with little or no added value, or might even deceive the reader. Your content needs to improve the quality of search results. Content that essentially is of poor quality content that took no time or effort to create is thin.
Structured data – also called schema markup, is highly organized and easily understood by machine language. It is a type of code that makes it easier for search engines to crawl, organize, and display your website’s content.
Metadata – are snippets of text that describe a page’s content. While it can’t be seen in the onpage content, it is, however, in the HTML code. Example of metatags include the

What to expect from an SEO audit?

An audit of your website will be based on recent SEO best practices. You will uncover actionable insights, as it evaluates the steps required to improve your user’s experience (UX) on your site. It will help to improve your search visibility and increase the needed traffic to your website’s pages.

In the digital marketing industry, it’s often said that “content is king.” To address any potential content issues, a comprehensive content audit needs to be conducted to identify any weaknesses or gaps within your content. A content audit analyzes your content against known (as well as known) competitors and can help you find, understand your competitive advantage, and take any needed action.

Why is Brooklyn West Digital the right choice?

Joel Herbert has almost 15 years of Digital Technology and Marketing and experience, with a prior 9 years in traditional media. Such professional experience has engaged with various size businesses from annual earnings of hundreds of thousands to billions of dollars.

Joel’s expertise ranges in exposure as an outside agency, which permits me unique insights to efficiently prioritize my recommendations across various internal stakeholders. Additionally, he has also acquired a vast amount of knowledge as part of an in-house agency, knowing how to dive-deep within the organization or work cross-functionally to solve complicated critical business problems.

More than just SEO experience, Joel has 5 levels/Specialization in Business Strategy, allowing him to review your analytics, make strategic, long-term recommendations that will have a positive impact on your business.

Do you need an SEO?

Schedule time to discuss today!
Let’s discuss specific challenges, review work samples, and expectations.

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